Club Club You’re Dead w/ Party Effects, Lemon Pretend

World Famous In San Francisco was founded by Jeremy Morony and Tom Marzella in 2007. These like minded music lovers wanted to help promote all of the excellent music they were going to see (and, in Tom's case, make) so they started a blog to talk about it and make fun of their friends. Then they thought they should do even more to get the word out so they started this label.